Brutus Shirts and Jeans Re-Launch

04-3401_505-01British heritage brand Brutus is to launch 4 new heritage check shirts every 6-8 weeks, followed by a major relaunch of their iconic Brutus Gold Jeans line.


Brutus Trimfit shirts, the mens mod retro brand favoured by mods, skins and suedeheads in the 1960’s,70’s and 80s were relaunched  two years ago and have once again grown in popularity due to their original styling, with 3-finger roll button-down collar and slim-fitting darts. The brand has recently been worn by celebs such as Miles Kane, Labrinth and Plan B.


The first four of the new heritage check shirts will be introduced as early as next week, with more styles to follow.


Brutus Jeans were hugely popular back in the 1970s, when they sold over 5 million pairs a year, outselling Levis and Wrangler! The new line of jeans will be available in slim and regular, in a number of colour wash options, using high quality Japanese denim, and will be priced at £65-£85.


Mod or Modernist?

So you’re a mod huh? Still stuck with the same old style and fashions from decades ago? Being a mod, or modernist (to give it its full title) is all about the present and of course the future but let’s not forget about where it all started.

Way back in the day when mods ruled first time around a few familiar labels were very prevalent on the scene, Ben Sherman, Levis, Brutus and Fred Perry to name just a few. All of these brands have survived the test of time, they are cult classics worn for decades in varying styles but never straying too far from their well-sewn mod roots.


Mens mod clothing needn’t be stuck in the 1960’s, or late ‘70’s revival though, it’s a gradual evolution into the style of the moment and there are plenty of goodies around to let you show your individualism, without looking like a thousand other wannabe’s. Knitwear, checks, stripes, paisley patterns and button down collars are still big business and although things have moved on the 1960’s influence is still as big with designers as it’s ever been.


Staple items for the mod are of course still in demand; parka and Harrington Jacket sales are at an all-time high, riding on a wave of Beady Eye, Weller and Stone Roses fervour for the younger mod, or nostalgic rejuvenation for the older generation who have rediscovered the mod culture all over again. It doesn’t have to be original musty military wear though; the modern take on this mod classic is an alternative choice and you don’t even need to own a scooter to wear one. Polo shirts are another classic and you don’t have to stick to the same tried and trusted brands, there’s plenty of choice if you want to be different. Desert Boots and Loafers are must-have items. They’ve been worn for almost half a century, their style is timeless and they still look as good today with a nice pair of well cut jeans as they did back in the day. Immerse yourself in the heritage fashion of yesteryear, re-designed and styled for the mod of today…


IVY LEAGUE -The Timeless Look

With it’s roots set in top American College life, the Ivy League has influenced, inspired as well as innovated countless subcultures in the UK. Its peak of popularity is generally thought to have been between the mid 50’s through to the late 60’s, the basic Ivy League look can be traced back as far as the very early 1900’s.


The name Ivy League was bestowed upon eight colleges in the North Eastern part of the United States, each renowned for sporting prowess, as well as high academic achievement. Amongst that particular elite are America’s most prestigious – Harvard, Yale and Princeton. The origin of what became the Ivy League look can be traced back to 1902 when entrepreneurial former Latvian national Jacobi Press opened his first gentleman’s outfitter outlet on Yale campus under the simple name of J. Press. Longest running American menswear chain-store, Brooks Brothers also had, and continue to have, an influence on the Ivy League style.

Button down collar shirts, plain, striped and patterned. Natural shouldered jackets, usually three buttoned, with casual trousers such as sta prest and chinos, with penny loafers as the chosen footwear complete the basic Ivy League picture. Polo shirts and  cashmere knitwear are often adaptations to the look. While those exponents of the Ivy League look with argyle socks and bold striped college (or sports club) block striped ties.

In Britain, America and elsewhere the basic Ivy League look has been adapted and adopted. The roaring twenties saw boating blazers, smart men’s attire worn with a casual look and two tone shoes. As the 60’s arrived a sizeable part of the Ivy League look was taken by Mods and mixed and matched with Italian cut clothes. Later the suedehead and the skinhead ( hard mods), would revisit and revive similar elements, albeit in a slightly more regimented manner. Soul boys of the early seventies frequenting clubs in the North of England, such as Manchester’s Twisted Wheel, The Torch in Stoke On Trent, Wigan Casino and The King Moro in Sheffield, drew heavily on the Ivy League look. Blazers sporting a club badge, a button down collar shirt with block striped tie and highly polished leather soled shoes preceded the more functional 70’s all-nighter ‘uniform’ of bowling shirt or vest, wide, baggy trousers and leather soled shoes. Even in the 80’s the Ivy League look was worn by the Football Casuals on football terraces all over the UK.

Big screen productions like the 1968 film Bullitt, starring Steve McQueen, is the best example of the on-screen Ivy League look. McQueen’s character Frank Bullitt is cited by many as being attired in the epitome of the definitive Ivy League look and style.


Realm & Empire-Modern Heritage

Realm and Empire Modern Heritage

Realm and Empire is a new and unique retro menswear collection based on museums and history books, documents and memorabilia, historic buildings and landscapes, charismatic characters that shaped British history and our way of life today. With genuine historical images and design, retro mens clothing that is both contemporary and nostalgic. The quality and attention to detail is second to none and the result is undeniably modern. Capturing the essence of our Great British history is what drives and defines the Realm and Empire collection.
Realm and Empire 60/40 British Wax Jacket
Inspired by Captain RF Scott and based on a traditional expedition jacket the 60/40 Field Jacket features contrasting colours in 100% British Millerain waxed cotton. The jacket is lined with summer weight 100% crisp cotton and features two patch pockets with additional side hand warmers. Details include adjustable studded cuff tabs, branded wooden buttons, antique brass finish snaps and a chunky 2-way zip with leather zip pulls and hanging loop. Discreet leather R&E badge on the outside with woven label and unique numbered ID strip on the inside are all that’s required to finish off this iconic design. This jacket is set to be part of your wardrobe for a very long time.- 100% British Millerain Wax Cotton outer.
– ‘Ever open eye’ chocolate leather badge.
– Unique ID number tab.

Gabicci Vintage-Look For The Metal ‘G’

Gabicci Vintage

Leading style is timeless by design; take retro mens clothing brand, Gabicci for instance. Born way back in 1973 at a time when youth was undergoing some serious changes, the mods had pretty much died off or evolved (if you call it evolution) into skinheads. After growing their hair a bit and losing some aggression suedeheads emerged and developed their own identities, meanwhile sweet tunes were being devoured in dingy venues in Lancashire, Staffordshire and Manchester.


Northern Soul, as it became known, was growing steadily and these new soulies needed some sharp fashion if they were to look good on the dance floor. Gabicci quickly became a staple part of the soul scene (it’s a scene that has exploded once again in recent years and will get even bigger once Elaine Constantine’s enigmatic film ‘Northern Soul’ hits cinema screens next year). Unsurprisingly lads on the terraces soon cottoned (pardon the pun) on to this sharp looking terraces wear brand and the early 1980’s casuals adopted it as one of the ‘must have’ fashion accessories, that iconic metal ‘G’ could be seen glinting proudly on many a lapel on a Saturday afternoon.

Fast forward to the present day and Gabicci Vintage is firmly back on the map, helped along no doubt by Nick Love’s 2009 cult classic film, The Firm and more recently inclusion as one of eleven brands in Mark Baxter and Paolo Hewitt’s book ‘The Fashion of Football’. Although with a fine range of stylish knitwear, classic button down shirts, jackets and casualwear it didn’t need too much help. Mark our words; Gabicci Vintage is one of the most sought after mens mod clothing brands for the discerning fashion conscious man about town. Make sure you’re dressed to impress this summer, wear the ‘G’ on your chest…