Lets face it; America is a sports mad metropolis. In the homeland of basketball and baseball, athletic wear is King. With such sporting culture, its hardly surprising that no-one can touch the Americans when it comes to sportswear, and it takes a brand like Saucony to remind us of this.
Saucony can trace its roots right the way back to 1889, making it one of America’s oldest shoemakers. The company’s predecessor can even lay claim to the design and production of Neil Amstrong’s moon boots! With such an esteemed history, it’s fair to say they must know a thing or two about shoes. Today, Saucony draws on its technological expertise to create shoes of unparallelled beauty and comfort; true modern day classics.
The timeless appeal of the Saucony Originals collection is especially impressive given that most of the styles were actually designed back in the 1980’s! Indeed, it is the retro styling that is one of the principal allures of these shoes; the suede and mesh upper body curves and undulates seamlessly into the brand’s rippling logo, inspired by the river on which the founding factory overlooked. Coupling their design with the comfort and support provided by the shock-absorbing soles, it’s a match made in shoemaker’s heaven.
Given the undeniable heritage and understated style, it’s easy to see why they are fast becoming the “it” trainers of the summer. The brand’s evocative names like Jazz and Shadow, can only hint at the life these shoes bring to an outfit. They are the perfect complement to the exhilarating whirlwind that is life today and their combination of style and function make them a real investment purchase. And if they can survive on the moon, I reckon they’ll be fully equipped for the strains of modern-day life!