Mikkel Rude Has It All Wrapped Up

mikkel rudeThere’s nothing quite like opening a present; the excited anticipation as your heart starts beating that little bit faster…This is exactly the experience you get with Mikkel Rude, as each beautiful shirt arrives in its own custom made box! It is for these special and distinctive touches that Mikkel Rude is becoming known as a purveyor of fine clothing.

Mikkel Rude has always had an eye for the finer points. As a youngster, he was spellbound by the Punks and Skinheads he saw photographed on Petticoat Lane. With their highly detailed outfits; Sta-prest trousers, ‘Royals’ brogues, and red socks, he was quickly drawn into their world, admiring the self-assured nature that accompanied the clothes they wore. As his interest blossomed, it only seemed natural to open a shop and, as the home of Scandinavian cool, Copenhagen was the perfect location. Despite selling a combination of classics like Dr Martens, Crombie, and Harringtons alongside new British labels, Mikkel Rude became dissatisfied with the cuts of shirts available. Luckily for us this resulted in the launch of his own Mikkel Rude label.


So what about the clothes I hear you ask. Well, just like their presentation, they won’t disappoint. As a through-and-through traditionalist, and a company motto of ‘clean-cut British’, Mikkel Rude shirts endeavour to maintain a supreme level of authenticity. In fact, many of the styles are inspired directly from Mikkel Rude’s personal shirt collection of original 60’s Ivy League and other British makers. The current collection is an homage to this decade, with trademark details like vented short sleeves and double-button detailing, all in a flattering slim fit made possible by the back box pleat and darts. The fantastically vibrant ‘window- pane’ shirts are a perfect statement in turquoise, pink, yellow and royal blue.


In the same spirit of re-creation are the Sta-press trousers. These ingenious trousers rose to prominence in the 1960’s as they remained immaculate even after being put through the tumble-dryer. Their unusual name is an abbreviation, of the much longer title; stay pressed, referring to the permanent front crease running sharply down the slim fit leg. Mikkel Rude’s version is a perfect blend of style and comfort, ready to go, whatever the situation!


It is in the re-creation, of authentic clothing that makes Mikkel Rude so exceptional. Always sharp and always authentic, Mikkel Rude is breathing new life into classic designs, ensuring they are kept alive for future generations to discover. The passion of their founder is evident; his clothes are more than just a brand, they encompass a whole lifestyle. So, get ‘em while you can, Mikkel Rude is the real deal!

By Philip Tunstall


Brutus Trimfit-Button It!


Brutus-a manly brand named after the owner’s passion for a certain mens’ aftershave, took menswear by storm back in the day. Focusing on quality design, and taking cue from the fair British Isles, Brutus was the true champion of fashion for real men!


The 60’s and 70’s marked a new age in menswear; a time when the clothes you wore were an outward expression of personality, and a rebellion against convention. As youth culture exploded from hotspots such as London’s Carnaby Street, new groups began to form, all needing a fresh, new wardrobe, and it was Brutus clothing that firmly captured their imagination. The iconic Brutus Trimfit shirt quickly became a wardrobe essential for Skinheads and Suedeheads. The roots of this British classic have a curious background and are actually much more international than you might think!


At a time when Far East manufacturing was just in its infancy, and to a backdrop of the Vietnamese War, Brutus founder, Keith Freedman, took the bold move to travel to Hong Kong in the hope of expanding his business production. At the time this was by no means an easy journey (his own father had tried to dissuade him) but his tenacity paid off and the company never looked back.


In fact, Hong Kong has been a constant source of inspiration for the company. It was on Kowloon’s Nathan Road that Freedman first spotted shirts designed for the off-duty American soldier; a kind previously unseen in Britain. Not content with reproduction, Freedman used the shirt as a base, and added many of the Brutus Trimfit features that are admired today, such as the 3-finger roll collar, the 2-button half-sleeve, and the symmetrical darts either side of the main pleat. Add to that a quintessentially British tartan print, spied at a Parisian Flea Market, and the Brutus Trimfit was born!

With such a fantastic design archive and heritage, a resurgence in the Brutus Clothing brand was inevitable, and it was re-launched in 2009, with Freedman’s son Jonathan now at the helm. All the designs produced today are painstakingly remade from the archives to exact specification, with production in the original factories in Hong Kong! The current shirt range features original checks and tartans, plus for tr the first time a new range of plain white shirts, all cut with meticulous precision, to ensure a perfect fit.

As lovers of Modern Heritage and British classics, Brutus was an obvious choice to add to our collection at Indi, where the famous Brutus Trimfit Shirt can be found in a vast array of prints and colours for your own distinctive style.

By Philip Tunstall