A Story Of Brutus, Dr Martens and Jamaica

Here at Indi, we love a British success story. As yet again Brutus comes up trumps to bring us iconic street style and a new level of cool for lovers of British street subculture. Mods, Skins and Rude Boys listen up! It’s quite a coup to introduce not one but two special edition Brutus Trimfit collections!

The first is the latest collaboration between two fantastic British brands – Dr Martens and Brutus Trimfit. Available from September 1st, this teamwork has brought one of the hottest shirt collections of the year; effortlessly stylish and uber-cool, there are even two mens’ styles to choose from!

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The DM5 arrives in a mustard and oxblood check, in keeping with Dr Marten’s age-old colours, while the re-imagining of the timeless Brutus Classic Tartan shirt brings us the DM6 brought bang up-to-date for 2014 in Oxblood with a contrasting mustard check. Exclusive and strictly limited edition, we cannot stress enough the importance of these masterpieces for your wardrobe. With last years allocation selling out within 24 hours, get em’ while they’re still around!

The 2nd special edition collection comes from none other than the home of Usain Bolt, a bottle or two of your favourite Rum, a paradise for 18-30 year old party animals and the home of the original Rude Boys – the beautiful island of Jamaica! With the new Brutus Jamaican signature shirts, it’s time to celebrate like an original Rude Boy, those doyens of Jamaican cool, in green, gold and black. Available in short and long sleeve, these patriotic colours have been aligned into a stylish checked Brutus Trimfit shirt.

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As this is Brutus, impeccable quality and design, comes as standard. Crafted with the precision of a surgeon, all the shirts are shaped and darted for the perfect fit, and feature the iconic 3 finger button-down collar and box pleat.

These combined values of style, craftsmanship and innovation have brought together such titans of subculture to create shirts that you will want to wear for years; the perfect shirt that never goes out of style. In fact, if you don’t get at least one of these shirts you will be Ska’d For Life!

By Philip Tunstall

Brutus Trimfit-Button It!

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Brutus-a manly brand named after the owner’s passion for a certain mens’ aftershave, took menswear by storm back in the day. Focusing on quality design, and taking cue from the fair British Isles, Brutus was the true champion of fashion for real men!

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The 60’s and 70’s marked a new age in menswear; a time when the clothes you wore were an outward expression of personality, and a rebellion against convention. As youth culture exploded from hotspots such as London’s Carnaby Street, new groups began to form, all needing a fresh, new wardrobe, and it was Brutus clothing that firmly captured their imagination. The iconic Brutus Trimfit shirt quickly became a wardrobe essential for Skinheads and Suedeheads. The roots of this British classic have a curious background and are actually much more international than you might think!

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At a time when Far East manufacturing was just in its infancy, and to a backdrop of the Vietnamese War, Brutus founder, Keith Freedman, took the bold move to travel to Hong Kong in the hope of expanding his business production. At the time this was by no means an easy journey (his own father had tried to dissuade him) but his tenacity paid off and the company never looked back.

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In fact, Hong Kong has been a constant source of inspiration for the company. It was on Kowloon’s Nathan Road that Freedman first spotted shirts designed for the off-duty American soldier; a kind previously unseen in Britain. Not content with reproduction, Freedman used the shirt as a base, and added many of the Brutus Trimfit features that are admired today, such as the 3-finger roll collar, the 2-button half-sleeve, and the symmetrical darts either side of the main pleat. Add to that a quintessentially British tartan print, spied at a Parisian Flea Market, and the Brutus Trimfit was born!

With such a fantastic design archive and heritage, a resurgence in the Brutus Clothing brand was inevitable, and it was re-launched in 2009, with Freedman’s son Jonathan now at the helm. All the designs produced today are painstakingly remade from the archives to exact specification, with production in the original factories in Hong Kong! The current shirt range features original checks and tartans, plus for tr the first time a new range of plain white shirts, all cut with meticulous precision, to ensure a perfect fit.

As lovers of Modern Heritage and British classics, Brutus was an obvious choice to add to our collection at Indi, where the famous Brutus Trimfit Shirt can be found in a vast array of prints and colours for your own distinctive style.

By Philip Tunstall

Brutus Shirts and Jeans Re-Launch

04-3401_505-01British heritage brand Brutus is to launch 4 new heritage check shirts every 6-8 weeks, followed by a major relaunch of their iconic Brutus Gold Jeans line.

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Brutus Trimfit shirts, the mens mod retro brand favoured by mods, skins and suedeheads in the 1960’s,70’s and 80s were relaunched  two years ago and have once again grown in popularity due to their original styling, with 3-finger roll button-down collar and slim-fitting darts. The brand has recently been worn by celebs such as Miles Kane, Labrinth and Plan B.

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The first four of the new heritage check shirts will be introduced as early as next week, with more styles to follow.

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Brutus Jeans were hugely popular back in the 1970s, when they sold over 5 million pairs a year, outselling Levis and Wrangler! The new line of jeans will be available in slim and regular, in a number of colour wash options, using high quality Japanese denim, and will be priced at £65-£85.