In 1882 a small shop was opened in Romilly-sur-Seine, France by an ambitious Frenchman with a huge passion for sports and for clothes and it was these two passions that combined to make Le Coq Sportif.
That man was Emile Camuset and over a century later that small shop in a small town would become Le Coq Sportif, one of the world’s biggest sports brands, known worldwide for its stylish and good quality clothing that can look good on the field of play or off it.
Le Coq Sportif has always been one of the most innovative labels about, being the first to create jerseys specifically for cyclists as well as inventing the tracksuit, an outfit with a rich history of its own.
The instantly recognisable logo of Le Coq Sportif first appeared on Emile’s gear in 1948 and since then the Gallic rooster, a symbol of France, has been seen on countless cyclists, boxers, rugby players and other athletes at the head of the pack. This includes Wimbledon champion Jimmy Connors, the multiple grand slam winning French Rugby team, World Cup winning Italy, European Cup winners Everton and the famous Diego Maradona.
Le Coq Sportif also sponsors and manufactures jerseys for the Tour De France; this is clearly a brand that knows where it came from. Le Coq Sportif is more French than the Eiffel Tower.
However, it isn’t just sportsmen and sportswomen who can pull off wearing the famous rooster; Le Coq Sportif is an appealing and affordable option for those looking for something a little bit different but more than a little bit trendy. For example the Eclat trainers wouldn’t look out of place on the terrace alongside other established trainers.
Le Coq Sportif is a versatile, affordable label with over 130 years of glorious history under its belt but most importantly you’re guaranteed to look good wearing it whether you’re running a marathon or hanging with your mates on the mean streets.