Le Coq Sportif-The Mark of Champions

In 1882 a small shop was opened in Romilly-sur-Seine, France by an ambitious Frenchman with a huge passion for sports and for clothes and it was these two passions that combined to make Le Coq Sportif.

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That man was Emile Camuset and over a century later that small shop in a small town would become Le Coq Sportif, one of the world’s biggest sports brands, known worldwide for its stylish and good quality clothing that can look good on the field of play or off it.

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Le Coq Sportif has always been one of the most innovative labels about, being the first to create jerseys specifically for cyclists as well as inventing the tracksuit, an outfit with a rich history of its own.

 

The instantly recognisable logo of Le Coq Sportif first appeared on Emile’s gear in 1948 and since then the Gallic rooster, a symbol of France, has been seen on countless cyclists, boxers, rugby players and other athletes at the head of the pack. This includes Wimbledon champion Jimmy Connors, the multiple grand slam winning French Rugby team, World Cup winning Italy, European Cup winners Everton and the famous Diego Maradona.

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Le Coq Sportif also sponsors and manufactures jerseys for the Tour De France; this is clearly a brand that knows where it came from. Le Coq Sportif is more French than the Eiffel Tower.

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However, it isn’t just sportsmen and sportswomen who can pull off wearing the famous rooster; Le Coq Sportif is an appealing and affordable option for those looking for something a little bit different but more than a little bit trendy. For example the Eclat trainers wouldn’t look out of place on the terrace alongside other established trainers.

Le Coq Sportif is a versatile, affordable label with over 130 years of glorious history under its belt but most importantly you’re guaranteed to look good wearing it whether you’re running a marathon or hanging with your mates on the mean streets.

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Big In Japan-Saying “Konichiwa” to Duffer’s Japanese line

Starting out in 1984 at Camden Market selling vintage clothing, Duffer has grown an unlikely yet huge following in the ever on trend land of the rising sun, with over 20 stores for the Japanese to get their fill of quality London clobber.

Duffer of St George Japan

Duffer of St George Japan

Duffer’s sought after premium Japanese line has arrived on our shores this spring and it certainly looks the part. Timeless surf style has been combined with the heritage undertones of Duffer’s roots to create a truly unique style for you to wear this spring and summer. Light colours and floral patterns give the line an upbeat and summertime feeling that only a brand like Duffer could pull off.

Duffer Japan SS14

Duffer Japan SS14

The 90s style bucket hats will definitely be an essential for when we eventually say sayonara to this current grey climate and the hooded jackets will be ideal if we aren’t so lucky. These new clothes are really something else; they look destined to fly off the shelves and into the streets faster than the bullet train from Osaka to Tokyo and you’d be off the rails not to snap up a few items from this exciting Eastern delivery.

By Tom Hawkins